WW

CLIENT

With over 50 years of scientifically proven weight loss programs, WW (formerly known as Weight Watchers) is a global company that inspire healthy habits through personalised plans such as food and lifestyle changes. Since 2018, WW has transitioned their focus from weight loss to overall health and wellness, both physically and mentally.

OVERVIEW

For the launch of WW Healthy Kitchen range of chilled ready-made meals in Woolworths, WW wanted a refresh in design that fits within their brand guidelines. It needed to be easily recognisable for current WW members, while still standing out for non-members who are in the decision-making process at the chilled section of the store.

SBM’s creative team developed the WW Healthy Kitchen packaging with the distinctive visual language of WW — Clean and bold colour palettes, typography, textures and imagery. The design of each ready-made meal has its own personality shown through colourways and cameo ingredients, while still maintaining as a cohesive set.