With many, many extra hours to spend indoors and a sudden need for everything from at-home exercise equipment to reading material, online shopping has increased dramatically since 2020. eCommerce saw a 31.8% year-on-year growth in the 12 months to 30 June 2021. And...
Given that consumers are 85 per cent more likely to shop with a brand that recognises long-term loyalty, rewards programs are a must-have part of your marketing mix. However, the way that your customers earn points and claim rewards plays a significant role...
“Hey Alexa, what’s the weather like today?” “Hey Google, where can I get Mexican food in Sydney?” If you have a Google Home or an Amazon Echo, chances are you’ve uttered a sentence similar to the ones above. And so have your customers. Over the last few years, voice...
The phrase ‘winning the battle, losing the war’ has many applications. One that springs to mind is my argument to my kids that if we got dogs, I’d end up doing all the work. That I was ultimately proven correct feels like a pyrrhic victory at best. Another example is...
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