With many, many extra hours to spend indoors and a sudden need for everything from at-home exercise equipment to reading material, online shopping has increased dramatically since 2020. eCommerce saw a 31.8% year-on-year growth in the 12 months to 30 June 2021. And...
Given that consumers are 85 per cent more likely to shop with a brand that recognises long-term loyalty, rewards programs are a must-have part of your marketing mix. However, the way that your customers earn points and claim rewards plays a significant role...
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